On 15 – 16 November held the 3rd European Forum for Marketing of Scientific and Research Organizations organized by the Institute of Aviation in Warsaw. On the first day, participants listened to lectures of leading researchers and practitioners in the field of implementation of scientific research, building a reputation online, to create cooperation between business and research centers, building positive image of universities among general public and financing of marketing in European Funds. They took part in workshops in the field of media relations, international marketing communication and marketing in social media. After the first day, participants of the Forum viewed exclusive spectacle “Maiden Vows” at the National Theatre. After the show in the foyer of the National Theatre was held a banquet, which was an excellent opportunity to establish new contacts and exchange views not only on the topics discussed during the Forum. On the second day, lecturers shared with the participants their knowledge and experience inter alia in the field of the role of psychology in business, the importance of the fair as an instrument to promote universities, the role of emotions in advertising, the use of applications on mobile phones and tablets as a promotion tool of univerisities, crisis management in social media and relationship management between universities and students.